SEAT 08
Ama Boateng
Branded and interview
Experience
10 yrs
Credits
3
Specialisms
4
| Title | Role | Network | Year |
|---|---|---|---|
| Home Rules | Editor | Channel 4 | 2024 |
| Plate Up | Editor | BBC Two | 2023 |
| The Reset | Editor | ITV | 2022 |
Ama trained in factual entertainment and moved into branded and commissioned work as broadcasters built their own content studios. Ten years in, she has cut lifestyle, food and interview films that had to satisfy an editorial standard and a brand at the same time.
She is known for tone matching — the ability to take a set of guidelines and make them feel like an editorial point of view rather than a constraint. Clients rarely ask for a second version.
Her food and lifestyle cutting is precise and appetite-led, built on close observation of pace rather than on montage.
Creator brand partnerships are the hardest cuts on a channel: they have to convert without breaking the voice the audience came for. Offline lets Ama do that work properly rather than as an afterthought.
- Branded content
- Interview-led films
- Food and lifestyle
- Brand tone matching
Work with Ama.
Applications are reviewed monthly. Tell us the channel, the format and what is not working.